Search Engine Optimization (SEO)

  • Search engine optimization(SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of thetopics in this guide, because they're essential ingrediants for any web page. but you may not be making the most out of them.
  • you should build a website to benefits your users. and gear any optimization toward making the user experience better. One of those users is an search engine. which helps other users discovery your contents. SEO is about helping search engines understand and present content. Your site may be smaller or target than our example site and offer vastly different content, but the optimization topics in this guide applies to sites of all sizes and types.

SEO Expert

An SEO expert is someone trained to imporve your visibility on search engines. By following this guide. you'll learn enough to be well on your way to an optimized site. inadditiontothat, you may want to consider hiring an SEO professional that can help you audit your pages.

Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.


Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every



Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.


Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.


Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.